Markup Is How You Price It.
Margin Is How You Measure It. Most Sign Shops Are Confusing the Two.

A free one-page guide that shows you the exact conversion — so you always know what a markup actually means for your margin.

  • Why a 50% markup only ever produces a 33% margin — and what that gap means on every job you price

  • The exact markup-to-margin conversion for 6 common markup rates — so you always know your real number before you send the quote

  • Why knowing this ratio is one of the most important steps you can take toward running a more profitable shop

"We'd been in the industry for years before a simple chart made this finally click. We hope this helps your team too."
— Daniel, Sign IQ

Terms & Conditions Sign IQ | signshopiq.com Last updated: June 2026

What You're Buying
Sign IQ sells digital tools delivered electronically as Excel-compatible files (.xlsx). No physical product is shipped. You'll receive download access immediately upon purchase.
All Sales Are Final
Due to the digital nature of these products, all sales are final. No refunds are issued after download access has been granted. If you experience a technical issue with your file, contact us at [email protected] and we'll make it right.
License
Your purchase grants you a single-user license. You may use the tool for your own business operations. You may not resell, redistribute, share, or repackage Sign IQ tools in any form.
No Guarantee of Results
These tools are designed to help you organize and understand your business numbers. Results depend on the accuracy of the information you enter and decisions you make. Sign IQ does not guarantee specific financial outcomes and is not a substitute for professional accounting or financial advice.
Contact
Questions? Email us at [email protected].